Strategy

Whether you’re a B2C brand or a B2B company — we can help you identify your ideal customer segments and profiles, and narrow in on the right buyer personas. PMG's team of strategists combine enterprise expertise with agency creativity to craft targeted content, demand generation and sales enablement strategies that touch every stage of the funnel.

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We use data to determine where the market opportunity lies, then we audit your existing programs and content to evaluate your readiness, identifying gaps. Leveraging years of experience in content marketing and demand generation/account based marketing strategies, we then lay the framework for an end-to-end roadmap that drives engagement, conversion, retention and advocacy.

 
  • Content Strategy
  • Demand Generation Strategy
  • Sales Enablement Strategy

What is your brand narrative?
92% of consumers respond to content that tells a story. 

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For example: