Samsung | Galaxy S4 Launch Event

Integrated Campaign | Creative

Developed creative concepts for a launch event to build interest, excitement and sales for the new Samsung Galaxy S4 with Sprint employees.

Wove a story around each theme, with creative copywriting to bring concepts to life–vividly presenting each idea to Samsung executives for consideration.

Executed upon the chosen direction, introducing hundreds of critical influencers to the KSPs of the S4 at a live event with catering, games, giveaways and product demos.

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I’m getting rave reviews. Several people from Sprint have said it’s the best employee event they’ve ever had there!  

- Kelly Phillips | Sprint Channel Marketing | Samsung