GoodData | Overview Video Production
Developed a rich storyline around GoodData’s new positioning as an “Insights-as-a-Service” provider, demonstrating the value GoodData delivers beyond traditional business intelligence. Provided strategy, storyboarding, creative concepting, copy development, talent selection, animation, editing and video production services for a turnkey solution–all on a tight timeline. Used creative techniques to illustrated technical concepts, such as GoodData’s unique “collective intelligence” feature, which searches for trends among client instances to better guide data analysis.
GoodData came to PMG because they were seeking a highly visual way to showcase their business analytics platform and how it goes beyond traditional Business Intelligence and into providing Insights. Their updated platform leverages the collective intelligence of millions of past user interactions, contextualizes business problems and provides fast, actionable insights - allowing customers to make real-time decisions and see results fast.
PMG really hit the nail on the head with the video they recently produced for us–from concepting to execution, they took a very complicated subject and brought it to life in a way that’s human, approachable and most importantly, compelling. This is far and above, the best video and animation work we’ve gotten out of a vendor–delivered on a short timeline and within our budget.
Jeff Morris | VP Marketing | GoodData