moovel | MuniMobile OOH

Creative

The San Francisco Municipal Transit Agency (SFMTA) is one of moovel’s most valuable customers, as well as an important partner in its mission to make cities smarter with urban mobility. moovel came to PMG looking for creative ideas on how to increase usage of the SFMTA’s mobile ticketing app, MuniMobile, while raising awareness for moovel as the solution provider. PMG developed five unique sets of co-branded assets for use in high-traffic outdoor locations to drive downloads of MuniMobile, with fun taglines like “Long Line? Quick Tickets.” Both organizations were thrilled with the results, which are in active use throughout the San Francisco metro area.