Qualcomm | Mobile App Strategy

Marketing Strategy

Developed an end-to-end content strategy for Qualcomm Insights, a mobile application for tradeshows and events. Including:

  • Persona-based user experience tracks
  • Navigation categories & actions
  • Sharing capabilities integration
  • Demo content categorization
  • Audio tour development
  • App content development
  • Social content development

Ideated an application adoption strategy to drive downloads and engagements, with pre, during, and post event activities designed for the dual purpose of demonstrating Qualcomm’s technologies.