Major Silicon Provider | Persona-based Marketing
Social Media Strategy
Developed a customized online persona for a senior customer relationship manager, responsible for driving business across Fortune 500 enterprises in data center solutions. There is a refined distinction between voice and tone of a business expert, and a brand channel on social media, but is also a platform from which to bolster engagement at a personal level in authentic conversations providing solutions in an organic way. Persona-based marketing is also a cornerstone of highly effective event marketing.
“I am extremely pleased with the targeted follower growth and channel built so that I can engage in authentic, real-time conversations with influencers and decision-makers who make a positive business impact.”