Developed an end-to-end strategy, including creative concept, for an integrated campaign supporting GoodData's Powered by product for Independent Software Vendors (ISVs).
Centered the program around an interactive gaming experience that challenged prospects to reach “the next level” in their business—answering targeted questions about to monetize their data with embedded analytics. Five persona-based characters created more than 30 opportunities for targets to self-identify and MQL, accessing gated content (5 eBooks). Supported the program with social/blog graphics, web graphics, event assets, and a three-touch Marketo email campaign targeted to each persona.
Experience DataLand for yourself at www.gooddata.com/dataland.
PMG did what no other agency could—delivering a creative campaign that communicated technical content in a fun, exciting way. Working with PMG is like having an extra team, ready to jump in and help whenever you need them!
–Celeste Mora, Head of Content & Social, GoodData
Targeted Marketo Emails and Landing Pages
Ebooks Tailored to Five Unique Personas
Emails and Social Graphics