Sony Ericsson
TM506 Sony MusicPass GWP & Event Rep (ER) Sales Incentive
How We Helped: Sales and Marketing Strategy, GWP Development, Mobile Marketing (SMS)
Campaign, Creative Design, Program Management, Tracking and Reporting
To drive sales of the Sony Ericsson TM506 phone, PMG designed and executed a national
Wal-Mart consumer gift with purchase and T-Mobile representative incentive leveraging
Sony MusicPass. This program was one of the very first programs to launch Sony MusicPass
as Sony Music’s new digital music store front. The gift with purchase was redeemed
through an SMS campaign, where consumers could score 5 free music tracks from Sony
MusicPass. PMG designed all creative including in-store counter cards, tear pads
and posters. As a result, the TM506 became Wal-Mart’s top selling T-Mobile phone
during the promotion.
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