Sony Ericsson
National College Campus Product Launch Campaign
How We Helped: Strategy, Campaign Theme Development, Creative, Text Campaign Management,
Execution, Tracking, Reporting
PMG helped Sony Ericsson launch the new Equinox phone to a key consumer target –
college students – at various campuses around the US. The campaign encouraged students
to determine their personal “color”, which played on the colored lighting effects
of the Equinox phone. The campaign included posters, door hangers, local carrier
offers, online promotions, text campaign and sweepstakes, coasters, branded giveaways,
and phone training materials.
|
