Sony Ericsson
Sony Ericsson C905a Merchandising
How We Helped: Sales and Marketing Strategy, Merchandising Design, Collateral Development,
Creative, Program Management, Tracking and Reporting
PMG designed Wal-Mart’s Back-to-School and Holiday merchandising for the Sony Ericsson
C905a Cyber-shot™ phone. The goal was to create compelling POS that communicated
Cyber-shot™ ease of use, quality, and pre-loaded functions and resulted in national
distribution to 268 Wal-Mart stores. POS materials included flip books, counter
cards, chit chat cards, oval risers, impact panels, tent backers, posters and 25th
print coupons. The Holiday merchandising refresh included the addition of the Sony
Ericsson W5180a Walkman™.
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