Sony Ericsson
Rockin’ The Holidays
How We Helped: Creative, Media Placement, Program Support
To reign in the holiday season and distinguish them from the clutter of advertising overload, Einstein Wireless needed to develop an online and in-store creative piece focusing on the love of music, with the Sony Ericsson W810 as the hero. Consumers purchasing a Sony Ericsson Walkman® phone would receive a free subscription to Rolling Stone Magazine. Not only did PMG develop the creative, they also managed the redemptions and provided back-end program support.
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