Mobinnova
Mobinnova Product Category Development
How We Helped: Product Roadmap Development, Lifecycle Planning, Product Positioning
Statement, Channel Marketing Strategy, Carrier and Content Partnership Negotiation,
Brand Development, Creative Design, Collateral and Sales Tools.
PMG has assisted Mobinnova with their entry into the smartphone, smartbook and netbook
categories, serving as Mobinnova’s marketing arm for the Americas. PMG’s role is
broad, covering all aspects of the product lifecycle, from supporting industrial
design, managing planning and execution, marketing/PR and distribution, through
end-of-life planning.
PMG’s involvement has been instrumental in developing recognition for Mobinnova
as a new brand, resulting in over 200 positive press reviews and articles for the
Mobinnova Beam while still in development.
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