DEEP INDUSTRY EXPERTISE

PMG is a full-service marketing agency specializing in technology products and services.

We leverage deep industry expertise and relationships to create successful channel strategies, dynamic sell-in programs and compelling sell-through consumer campaigns that capture mind and marketshare.

Brian is a co-founding partner at PMG, where he’s known for his big, blue-sky thinking and ability to upend conventional strategy. Brian’s focus at PMG is company growth and providing strategic input on accounts gleaned from his eleven years heading up Equipment Marketing at AT&T Wireless –where he pioneered marketing programs with leading global handset manufacturers and brands like MTV, Disney and the NFL. Prior to AT&T, Brian honed his marketing skills at Dow Chemical, Ogilvy & Mather and PGC.

In 2003, Brian saw an opportunity to leverage his marketing and wireless skills to build a dynamic, technology marketing agency at the nexus of divergent business needs and an emerging marketplace. Thus, PMG was created with partner, Kim Strappazon-Charlton.

Brian Linver

We Brilliantly Execute

Marketing Strategy

Marketing Strategy Integrated Campaigns Sales Programs Web Design & Interactive Video Social Media

Brand Development Graphic Design Advertising Event Marketing Project Management Public Relations

Agencies talk a lot about the “Big Idea.” We like to talk about the “Great Ideas.” Great Ideas are more than shiny on the outside, they’re inspired from the inside. Seeded with hard-earned intellectual capital, fueled by the forward thinking only an industry insider can provide, injected with the social relevance needed to move the needle—Great Ideas have momentum.

PMG’s Senior Strategists have lived and breathed wireless and technology since the days of the bag phone. We know where the business has been and we know where it's going. It’s what makes us special and what allows us to come up with the “Great Ideas” for our clients that are the foundation of great campaigns.

PMG understands how to navigate the unique challenges
of marketing technology.

Glen Lurie
President - Emerging Devices,
National Distribution and Resale
AT&T

PMG’s expertise in both channel and consumer marketing were vital in our decision to bring them on for a critical mobile gaming promotion. PMG was able to craft a compelling purchase incentive with the value needed to successfully sell it in to our carrier partner.

Sandy Green
Director of Sales
Real Arcade

Pinnacle Marketing Group has clearly
demonstrated their comprehensive
knowledge of the wireless landscape,
the vision to anticipate directional
changes and an ability to mobilize
quickly to develop powerful marketing
programs; they have definitely been an
outstanding asset for our business.

Karen Morris
Vice President of Marketing, North America
Sony Ericsson

For all practical purposes, PMG is our marketing department. They are way out in front in driving strategic, promotional and creative programs and have the tools necessary to successfully launch and market our products.

Mike Holland
Vice President of Marketing, North America
Mobinnova

What separates PMG from the
competition is the spin they put
on solution-driven, non-traditional
creative programs designed to sell.

Dyan Ambrogio,
Sr. Marketing Manager, Consumer Retail Channel
Sharp Electronics

HTC

HTC Vivid™ Product Launch Support

HTC was launching their latest superphone, the HTC Vivid™ at AT&T, in the midst of a new iPhone launch and the rapidly approaching holiday season. It was critical for HTC to create an awareness and sales support plan to ensure the HTC Vivid™ would be top of mind and the recommended smartphone at retail.

Without a supporting ATL campaign PMG created a theme line that would resonate, excite and inspire AT&T executives, the sales associates and their customers. “Your Life, Brought to Life at the Speed of LTE” was born. The line was reinforced with visuals showing imagery inside the HTC Vivid™ screen as vibrant and amazing. PMG created VIP Kits for AT&T executives, a training roadshow for sales associates showcasing the smartphone’s camera with an interactive breakout session and a video for HTC’s UI, HTC Sense. PMG also created POS for consumer messaging and engagement.

Due to its success, the training roadshow was expanded from one test market to six top markets. The sales associates were inspired by the trainings and helped push through sales helping HTC Vivid™ sales stay above projections.

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Project Details

Integrated Campaigns

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Need more info?

Have a question?

Let's Talk.

Pinnacle Marketing Group
500 W. 8th St. Suite 120
Vancouver, WA 98660
360.397.4411

info@thePMGco.com

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December 22, 2010

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