Microsoft Windows MobileWindows Mobile National Advertising CampaignHow We Helped: Creative, Media Placement, Strategic Consultation, Copywriting
Microsoft solicited the assistance of PMG to strategize and execute a campaign
geared toward a specific audience to increase awareness about the Windows
Mobile platform. PMG created and produced a Windows Mobile National Magazine
advertisement that emphasized the benefits of owning a Windows Mobile device.
PMG also organized branded shuttles to transport participants from the airport to
their hotels at a national wireless symposium.
|